What started off as a personal diary around a decade back, has evolved into a solid and cost effective medium of marketing. This is the beauty of leveraging technology for solutions. Its not only technology that evolves but the same technology can be reused in different ways for different needs.
Blog has done precisely that. And continues to do so. It can be a window to the outside world for an individual to pen down his or thoughts or for corporations and brands to reach out to their customers.
A lot has been done and talked about the 'personal' usage of the blogs. I would talk about the 'next generation' usages of the blog.
Blog is increasingly becoming a tool to interact with customers. And this is perhaps the only medium which allows you to have two way interaction, its not just a business talking to the consumer, the consumer too can get back to the business with his or her views and thoughts. Not many corporate houses do this as yet in India, but there is a lot of possibilities on blog for soliciting customer feedback and reviews.
Another use of blog is when the product builders and the think tank behind an innovation, idea or a service reach out to the users talking about the product, writing out unbiased reviews about it and giving out sneak preview of upcoming changes and up gradations. A wonderful example of this is 1000nerds.kodak.com, a blog where the geeks from the Kodak share their views, expertise and upcoming trends in the field of digital imaging and invite people to join them in the discussion. At the end of the day they are creating a brand buzz for themselves.
Keep Blogging!
Engaging customers through internet
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