It was once understood that the company or companies who controlled the distribution of media (in other words, the big magazines and newspapers who could distribute to the largest audience) would be the most successful. That is no longer true in the cyber age. These days, ones ability to attract the best audience and to create relatable material is the measure of a successful media outlet. Blogging creates customized material designed to attract just the kind of audience that will find the material useful and compelling.
A one-person company can create a blog that will generate just as much important business to their blog as a large conglomerate can to theirs. The ability to distribute a magazine, for example, to a large audience no longer automatically translates into the most readers or better service to advertisers. Essentially, 10 bloggers will generate more communication connections than the same number of readers.
As far as advertising goes, its a win-win situation in the blog world. Advertisers give you money in exchange for ad space on your blog. In return, they get the exposure not only to your original set of readers, but also the exposure to those people who receive word of your blog through others, and so on. Advertisers realize the potential for this kind of exposure, and will likely be willing to buy those available spots on your blog site (as long as your content serves their objectives, too).
So, creating a blog is easy, effective, and will make you money. What have you got to lose?
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