The word blog is one of the most popular words to look up on the web because so few people really understand what a blog is. Simply put, a blog is a weblog with the we dropped. Whether its a personal or business blog, its an online log maintained to inform an audience. The best part about blogs is that anyone can make one.
As a marketing tool, blogs have some unique characteristics. First, blogs are easy easier than a newsletter for example. They can be added to and updated at any time from anywhere. Second blogs have a long shelf-life. They stay on the web until you take them off. This contrasts to a newsletter which has a very short life you send it out, it might get read, and then its gone. Unless youre just posting deglossed marketing materials, blogs have credibility. Whether for personal or business blogs, viewers expect to see in a blog, and most blogging provides, a frank, often personal, perspective on some topic. Maintain Viewers respect this. a good blog and your credibility goes up! Blogs are also a good source of fresh content for your site and search engines love them. Lastly, blogs can be easily syndicated. This means that blog content can be siphoned into RSS feeds that viewers subscribe to in order to stay current with a blogs content.
If dont have a blog associated with your web site, now might be a good time to start blogging. Dont think that just because you do email promotions that a blog is unnecessary. Blogs and email have completely different dynamics theres no confusion about blogs being SPAM (by definition, theyre opt-in), they have a long shelf-life, and actually, blogs AND email work quite well together.
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Writers Who Blog - Guidelines
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Blogging - Should You Quit Your Day Job to Blog?
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Can Blogging Make Money?
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How To Start Blogging
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Make Your Blog A Successful One!
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