Having been in the Franchising Industry and set up franchised units in 23-states and 4 nations, which did business in 450 cities and 110 major markets, we learned early on that once we had set up the initial marketing Bonzai and Blitz mission that most of our franchised outlets business came from word of mouth, not on-going advertising.
This is why I have always said that you should; Fire Your Marketing Consultant, as most of your on-going business will come from Word of Mouth. Now then many of the most disreputable marketing consultants who write three or more books on Marketing will call this true observation into question. They will tell you that referrals and word of mouth business is not what brings in the majority of your clientele and that you must buy their books, tapes, go to seminars and even hire these scoundrels as consultants? Not so.
Oh they say things like; I would be skeptical of Word of Mouth and its benefits to your business; you must market and advertise if you want to maximize your potential
Look I hate to brag, well, actually now that I am retired and could care less what anyone else thinks, I guess bragging does not bother me too much; but we literally creamed our competition in every friggin market and laid them out for the count and we rarely advertised at all. We asked for referrals and we had people following our service units around town, honking to pull us over and give us accounts or business on the spot. So, let me tell you anyone who says that; word of mouth is not all it is cracked up to be is full of horse dung. Consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
Is Word of Mouth Advertising Fantasy Land?
Some marketing consultants and authors of marketing books actually believe that word of mouth advertising is Fantasy Land? Isnt that interesting indeed. So one could ask themselves why these marketing gurus and self-proclaimed wondermen or girlie men think this.Well I have wondered why on Earth anyone could come to that conclusion; and I have deter...
Self Publisher PR Basics You Must Understand
To successfully replace all their other marketing efforts with image building and PR marketing, a self publisher needs to understand two very important truths about PR.a) Good PR is Referral Marketing And Word Of MouthThe whole objective of good PR is to get people talking and the word of mouth advertising happening. Unlike advertising that seeks t...
The Power of Word of Mouth
Most of us remember the commercial that said, I told two friends, and they told two friends, and so on, and so on, and, well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented.The reason I mention this particular commercial is not because of the number of...
Networking Tips for Mobile Car Washes
If you run a mobile carwash business perhaps you have considered different ways to get new customers? Surely, you realize that most of your business comes from word-of-mouth advertising, however there are other easy inexpensive ways to get business and increase your word-of-mouth advertising.All mobile carwash owners should also been networking wi...
Should You Offer Commissions For Customer Referrals?
As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission on your services. You will want to be prepared to handle such a request BEFORE you find yourself in this situation.Whenever someone asks you for a commission in exchange for marketing your product or se...
2007 Small Business Networking Strategies
Small businesses need to continually be networking in the community to increase their chances for success. It is not enough for a small businessperson to simply advertise in the newspaper, send out direct mail, have ads on the local cable TV station and the radio and expect that to be enough. Advertising and marketing is a large expense and small...
Are You Network Marketing Exposed
Network marketing, also known as referral marketing and multilevel marketing, has always been a great way to get the word out about any business. No matter if you are selling a product or a service, with network marketing you can increase your sales in no time at all. And in todays day and age, network marketing is more effective than ever before...
