The other day I got a phone call from a guy who wanted me to join his association.
He made a strong case, too: reasonable dues, good people, great networking.
When he asked for the sale (or in this case, the membership), I paused for a few seconds before responding.
Mark, my policy about saying no is, I dont say it enough. So, for that reason alone, my answer to you is no.
Dead silence. I smiled and waited.
Well um, uh OK, he stammered. I-I guess Im not going to challenge that.
Dead silence. I smiled and waited some more.
OK well, uh, thanks for your time Scott, he resigned.
My pleasure!
I hung up the phone.
Whoa. Where did THAT come from?! I wondered.
That was a first for me. Telling someone my policy on saying no.
And I tell ya what; it felt GREAT!
Candid, yet friendly.
Honest, yet confident.
And nobodys time was wasted.
LESSON LEARNED: people respond to policies.
I actually just looked up the word policy. It means, shrewdness or prudence, especially in the pursuit of a particular course of action. Which means:
Youre not being mean.
Youre not being difficult.
Youre not rejecting someone.
Youre simply sticking to your guns. Telling someone, Look, this is how I roll. This is who I am. Thats my policy.
NOTE: Im not talking about company policy. Thats different.
Im talking about personal policy.
Knowing thyself. Being the worlds expert ON yourself and confidently articulating that on a consistent basis.
The following steps will help you put this idea into practice:
POLICY PREPARATION
1. Brainstorm a list of 10-15 of your most valued personal policies.
2. Organize and type them out on a small card.
3. Carry that card in your wallet.
4. Look at it regularly.
5. Next time someone challenges one of your policies, whip out that card and ask them physically read it back to you. (THIS IS CRUCIAL!)
6. Smile and wait for them to respond.
And they will. Every time. Because people respond to policies.
2007 All Rights Reserved.
Scott Ginsberg, aka "The Nametag Guy," is the internationally recognized author of four books, including "The Power of Approachability" and "How to be That Guy." He delivers speeches and publishes online learning tools that help businesspeople make a name for themselves - one conversation at a time. He can be reached at 314/256-1800 or email scott@hellomynameisscott.com.
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