Ive spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% dont understand the power of blogging.
What most marketers dont seem to grasp is the people element". People have wants and needs and a desire to fill them. People want to belong to something bigger - a group, an organization. They want to be recognized and respected by their peers, noticed by leaders in their group and looked up to by their followers. Social. Community. Acceptance. Fellowship. Trust.
Key Marketing Concept: Fill peoples wants and needs. Help them feel a sense of belonging, a sense of trust and they will spend their money.
In other words, build a rapport with people. People. Not Traffic, not Visitors, not Prospects People.
Dont just post articles on your blogs, post messages". Forget salesletters on your blog, post reviews". If you want to include an affiliate link in a post, say so.
How do YOU feel about the product or service youre blogging about? Are you passionate or confident, based on personal experience, that a product is all or more than its cracked up to be? Whats your real opinion on the product? Have any ideas or tips on how that product can be of even more use to your followers?
Blog about it, honestly, passionately. And for heaven sakes enable your blogs commenting feature so you can discuss your views with your community. Thats where the real power of blogs is - the personal interaction.
Paul Short is a veteran internet marketer, professional blogging consultant and owns the popular blog directory http://www.getblogs.com For more information on blogging and marketing with blogs, check out Paul's site at http://www.bloglogic.net
Productive Blogging Making Money
Blogging is one of the most important tools being used today to generate traffic. Blogs are actually the internet way of preserving peoples opinions in a chronological order.People from all around the globe are using blogs as a source of internet marketing. Many organizations are currently using business blogs for more than one purpose. The blogs a...
Blogging - Why Blog?
The word blog is one of the most popular words to look up on the web because so few people really understand what a blog is. Simply put, a blog is a weblog with the we dropped. Whether its a personal or business blog, its an online log maintained to inform an audience. The best part about blogs is that anyone can make one.As a marketing tool, bl...
Blogs and RSS - Why Do I Need This Stuff?
If you've been under a rock for the last year or so it's
possible you might not have heard about blogs and RSS feeds.
If you're like most of us, you've heard the buzz but might
not've known what to make of it or what to do with it.
Here's some answers.First RSS feeds. RSS, depending on who you ask, stands for
Really Simple Syndication. This is...
Why Personal Blogs Are A Good Investment
Personal blogs are the rage and can be a good investment of your time in internet marketing. I'll tell you why in this article.A personal blog is a nice thing to have and you can gain many advantages from one.Easy To Set UpThey are really easy to set up. Probably the easiest way is to just visit Blogger.com and create a new blog. You can even put a...
Blogging Characteristic of Good Bloggers
If you enjoy writing you will love to write blogs, it is that simple. However, with blogging, as in any form of writing, you have to have certain characteristics. You need to be a good communicator. Being able to write your ideas clearly in a way that your audience can grasp what you are saying. This is key to any writing, especially blogs since th...
Getting Traffic to Your Blog - All About Blog Traffic Exchanges
If youve been into Internet Marketing for a while, you probably remember the old traffic exchange programs and the banner exchange programs. Things change fairly fast on the Internet, and now there are blogs and blog traffic exchange programs. If you have a blog, and getting traffic to your blog is important, than you need to know about blog traffi...
Writing Your Marketing Blog
What makes blogs so special? Why do the search engines seem to like them so much? The answer is content. A good marketing blog is updated all the time, quickly and easily. Content is king. We've heard that stated time and time again, but repetition does not make the statement invalid. Search engines love content, and good marketing blogs keep...
